5 months for a simple flow, 1 month for a Super App

That was my short time at Agibank.

When I was called to compose the UX team at Agibank, they were in a new moment that added the user experience team to the Customer Experience area.

As if all the bank’s internal reorganization were not enough, it was also necessary to deal with a realignment of the area within the bank itself, create a culture of user experience in the product areas and also with the development team, thus achieving the objective of doing good end to end deliveries.

My initial role was to finalize a project that was already underway, which was the simplification of agnostic product onboarding and contracting the basic bank’s services, such as checking account and life insurance.

It took almost 5 months on this project, I understand and improve the flow in accordance with the bank’s new goals, sewing solutions alongside the product, development and legal sectors, bringing provocations to the UX team and turning all that patchwork into a simple and functional App, capable of serving the bank’s customers, in general, retirees and pensioners with little digital affinity.

When this product was delivered, there was an internal redirect and it was defined that we would have a Super App. In this project and in a very short term, my role would be, through discovery and a lot of discussion with the teams of designers, products and researchers, to complete functional prototypes and simplified from several areas, starting from onboarding, going through home, e-commerce, digital wallet, user profile, member get member and acquisition of new bank products.

Challenge placed, challenge delivered!

When I finished the prototypes and part of the interface that was my responsibility, for personal reasons, I chose to leave Agibank. What follows below are some cards, scribbles and flows of a small part of this process.