An upside-down digital release

At CDN Comunicação, the Public Relations teams were extremely concerned with keeping all information regarding the products launched by their customers up to date and a great strategy was the “Digital Release”. This platform created by the information management agency itself consisted of a tool that created corporate landing pages with all the relevant data of products from major brands when they were launched on the market.

Digital Release as a Public Relations tool

In addition to product information, information related to the press office was also available so that any vehicle or interested party could have access to the news and contact the professionals responsible for promoting these products.

In the case below, I present a very specific release of the Brastemp Inverse refrigerator with the proposal to reverse the position of the Freezer to the bottom of the refrigerator, leaving the most sought after at hand.

About Brastemp Inverse

The product has the Freeze Control Pro technology as a differential, capable of preserving wines and sparkling wines at the ideal temperature.

Synonymous with sophistication and high performance, Brastemp expanded its new generation of refrigerators with the first Inverse refrigerator in the category with three compartments with independent access. The product has functional and design differentials, making the current positioning of the brand tangible: “No Doubt, Brastemp.”