Sony
CDN Comunicação
Feb. 2014
World Cup in Brazil with 4k
At CDN Comunicação, the public relations teams were extremely concerned with keeping all information regarding the products launched by their customers up to date and a great strategy was the “Digital Release”. This platform created by the information management agency itself consisted of a tool that created corporate landing pages with all the relevant data of products from major brands when they were launched on the market.
Digital Release as a Public Relations tool
In addition to product informations, the tool offer information related to the press office was also available so that any vehicle or interested party could have access to the news and contact the professionals responsible for promoting these products. In the case below, I present part of the release for the new Sony digital cameras launched for the World Cup in Brazil in 2014.
About Sony in the World Cup
When football teams from Brazil and Croatia run out on the pitch in São Paulo tonight for the first game of the Fifa World Cup, they will kick off one of the biggest sporting events in history.
But it is the combination of technology from companies such as Sony that will bring the World Cup to billions around the world.
The cumulative television audience for the world’s largest football tournament is estimated to top 3 billion. The final at Rio de Janeiro’s Estádio do Maracanã on July 13 could be one of the most watched TV broadcasts in history.
For the first time, matches will be recorded in ultra-high definition (aka super-high definition), which requires an average 34 cameras per game. Japan’s struggling TV makers are hoping the key to their rescue can be found through the ultra-HD resolution offering.
In the lead up to the World Cup, sales of big-screen televisions with ultra-high definition 4K technology have picked up at the electronics retailers, and their fatter profit margins are offering a lifeline to one-time industry giants.
Following testing at the FIFA Confederations Cup last summer, Sony and FIFA announced that one match from the round of 16 (to be held on 28 June), one quarter-final (on 4 July), and the final (on 13 July) at the Estadio Maracanã in Rio de Janeiro will be filmed and broadcast in 4K resolution which displays horizontal resolution in the order of 4,000 pixels.
Sony claim the technology, which is four times the definition of HD, will fully capture the dynamism of each goal, enhance the expressions on players’ faces and capture the vivid detail of each stadium.