888 reasons to be proud!

This project emerged amid the development of a previous brand aimed at the Arab public. Then, through a partnership with the 888 brand, there was an adaptation in the aesthetics and also in the structure of the project for the new partner brand, in addition to having to be designed to suit different Arabic-speaking countries. When faced with a very different language structure and grammatical construction, the challenge was to “detach” my design concept based on the Western alphabet to a completely different model.

Furthermore, the brand’s aesthetic model required a very particular application in the design of the tiles, meaning the design team had to adapt the tiles from more than a thousand games one by one.

About 888

888 is one of the world’s leading betting and gaming companies. In 2022, the Group acquired the international (non-US) business of William Hill to create a global industry leader. Incorporated in Gibraltar, and headquartered and listed in the UK, the Group operates from offices worldwide and employs over 11,000 people globally.