Designing for great designers

The WL (World of Luxury) is an importer and retailer of luxury brands in Brazil with a main focus on jewelry and watches. When planning and designing a B to B project involving brands such as Tag Heuer, Alain Mikli and Starck Eyes, I had the chance to dive into a universe of brands and designers that until now lived only in my imagination.

Institutional website and digital sales channel for stores and resellers

The project was very simple. It was basically designing some carousels that directed the user to downloadable catalogs with technical and commercial information about the products.

About Philippe Starck

“Subversive, ethical, ecological, political, humorous… this is how I see my duty as a designer”

Global fame and relentless multifaceted inventiveness should never overshadow the essentials.

Philippe Starck has a mission, a vision: that creation, in whatever form, should improve the lives of as many people as possible. The designer believes that this poetic and political, rebellious and benevolent, pragmatic and subversive duty must be shared by all. He sums it up with the humor that sets him apart from the start:

“No one has to be a genius, but everyone has to participate”

In the eyes of this accomplished citizen of the world, sharing his ethical and humanist vision of a more egalitarian planet is a duty, if not a moral imperative, which results in unconventional projects, bringing fertile surprises. It’s easy to guess its course of action: an object must be useful before it is beautiful.

Inventor, creator, architect, designer, artistic director, Philippe Starck is above all an honest man, a direct descendant of Renaissance artists.