When you want results, bet on a dynamic and smart company that delivers them strategically

A new website these days doesn’t seem like a big challenge for many people. With a huge number of applications and tools, it’s possible to create a good website in just a few clicks.

But not everything revolves around just having a website. Some companies need to do more than that, and in order to get the message across clearly in terms of content and images, it’s still necessary to go beyond the operational and think about strategy, especially for companies that have a marketing strategy with activation and conversion metrics in their core business, presented to an extremely competitive market that is subject to a series of limitations, such as igaming.

As often happens, I took on the challenge of finding creative solutions in a very short deadline, and knowing the dynamics of Traffica’s work as I do, since I work closely with them all the time, I knew it had to be right.

Therefore, I gathered the basic information about what I wanted to achieve with the new website and used my creativity in the images, mixing the visual concept of metrics and statistics with the roulettes and wheels of fortune that are well-known in the igaming market. I did this while maintaining the focus on a more technological look but with conservative casino characteristics, such as golden and elegant tones.

The result was a modern, clean overall design with Traffica’s intense work routine mixed with the movement of the roulettes and the excitement of the casinos in the background.