Designing for great designers

The WL (World of Luxury) is an importer and retailer of luxury brands in Brazil with a main focus on jewelry and watches. When planning and designing a B to B project involving brands such as Tag Heuer, Alain Mikli and Starck Eyes, I had the chance to dive into a universe of brands and designers that until now lived only in my imagination.

Institutional website and digital sales channel for stores and resellers

The project was very simple. It was basically designing some carousels that directed the user to downloadable catalogs with technical and commercial information about the products.

About the brand Alain Mikli

The union between a work of art and a consumer product.

Since its inception, the Alain Mikli brand has been synonymous with distinction and provocation thanks to its unique design and exclusive color combinations. The intent behind our designs has always been to selectively target an audience of tastemakers and creative people around the world. The brand is a pioneer in the combination of colors and patterns in eyewear to obtain unusual results. All unique acetates have been studied and developed for over 35 years with the revered Italian manufacturer Mazzucchelli. Iconic colors such as the ‘noir nacré’, the ‘rouge Mikli’ or the ‘damier’ pattern have become pillars of the brand’s DNA, as well as a benchmark for the entire industry.

For Alain Mikli, each new style is a work of art. It takes about a year to conceptualize, prototype, review and refine to finally produce a single frame. It is a long journey necessary to guarantee the individuality and quality of each model.