A market for over 1 billion potential customers!

When I started working for the Indian gaming brand Spinday, I knew it would be a huge and ambitious project, but that didn’t scare me at all. This was because, somehow, I knew the target audience was quite similar to the Brazilian gaming audience, except that there, the national passion was cricket, not football.

A Brandbook with impact and a lot of personality

Besides immersing myself in Indian culture to understand the customs, beliefs, and interests to apply to the marketing materials, I also had to learn about cricket and absorb the language used by fans and players of the sport.

Considering the difficulty in finding images of players “in action” in cricket, I relied heavily on artificial intelligence creations, and it was a meticulous process since the images had to be approved by someone knowledgeable about the sport who evaluated the gestures and positions of the players I created and finally adapting the brand elements on Photoshop.

Right here is possible to access the complete guideline documentation adapted by me and managed by Justyna Z..

Banners with unique characteristics

Regarding banners, especially for casinos, the use of very colorful and bright elements was a common characteristic, bringing the brand closer to the public.

For this client, nothing was conventional, and one element I created and consider a major differentiator in the gaming sector was the 3D game tiles.