Trace your route, challenge your friends and analyze your performance with Mapfre.

Mapfre insurance company was bought by Banco do Brasil and renamed BB Mapfre. With the acquisition of the insurance company by BB, the communication and marketing sector decided that it was time to create campaigns and relationship programs with its clients to publicize the merger and also to increase the number of insureds through Banco do Brasil’s clients and also new clients . The agency CDN Comunicação, responsible for the press and communication advisory services of BB Mapfre, suggested the creation of a mobile application that offered special attention to the health of the insured and at the same time serve as an incentive to practice physical exercises in a safe and monitored way .

My responsibility, besides planning how the APP would be with the Gavroche Fukuma Planner, was also to create the name, visual identity and interface of the new product.