A Brazilian drink and food mobile bar in New Orleans

A new proposal in gastronomy focused on events in New Orleans, Louisiana, US. A mobile bar with a Brazilian differential, contemporary, global, plural and sophisticated, without clichés, inclusive and gourmet, but escaping from the “chic style”. Always present in music, cultural and artistic festivals this bar will serve drinks, cocktails, food and various snacks, especially the skewers and the caipirinha. With 100% handmade production, always fresh, prepared and sold at the time, the proposal of the mobile bar would happen through a small foodtruck. Similar to the possible competitors only in the business model but different in the product.

Hoping to serve an audience between the ages of 21 and 50, the profile would be college students, musicians and mostly tourists from around the world visiting New Orleans, people looking for different things and “crazy” but mainly looking for the Jazz Fest. The idea is to stand out in the crowd with images and vivid colors that refer to Brazilian beauty and joy and escape from the traditional.

The proposed and approved logo explored the elements of Brazilian music, Samba, through its most characteristic percussion instrument, PANDEIRO and blended with the traditional PIANO that represents the Jazz of New Orleans. The colors refer to the Brazilian flag and also to the Afro culture.