Energy for life

The expansion of the free energy market and the increased demand for clean energy in Brazil opened space for several generators to grow and conquer a greater role in this segment and with Focus Energia it was no different.

Operating for 15 years in the electricity sector through energy commercialization, active energy management, structured operations and energy generation, in addition to having 3 hydroelectric plants in operation, the company took a huge strategic step in 2020 and this step was followed by the need to brand renewal and all its corporate communication.

My work with Focus Energia through the Sawi Agency was to present this new brand and market strategy in digital environments.