Fall in love and make it happen in New York City with Gabriel&Co.

The Gabriel&Co jewelry brand in New York City is one of the largest and most famous in the US with more than 5,000 dealers, a world reference in the area and also among jewelry designers. Between 2017 and 2018 I was responsible for the marketing and communication interface demands of the brand, there have been numerous specific projects for digital platforms, especially to drive sales on the website and relationships with customers and resellers. In general they were changes in structure, menu, conversion pages, customer capture, banners and email marketing.

The SEO pages

The idea of ​​these pages, besides generating more traffic and leads in their e-commerce and expanding the digital presence of the brand, was to establish a relationship between the manufacturer and its dealers, essential for the success of the brand. The project consisted of pages that offered a simple search service for brand resellers across the United States divided by region, state, city with information from these resellers, including service evaluations, pricing, and product line available at each of these stores.

In this projects, my responsibility was to structure these pages and their flow in a simple way and finally to design the user interface.