projects

projects

Erick Le Menotti|Senior Designer

Party Poker

Ladbrokes Coral  -  Gibraltar
Entain
Aug. 2022

A “Premier League” level prediction project

Considering all projects I participated for Entain, this was perhaps the most rewarding and also the most successful. Football Full House was the last project I did before I left the company but I did it from start to finish. With the incredible support of the Marketing team, especially tribe colleagues Bhavani Prasad and Phill Robertson, the result was much better than expected considering that at the launch of the product, the number of subscribers exceeded 1,000 users.

The idea was basically that of a prediction tool for the rounds of the first league in Europe where the user placed their bets on the results and each round accumulated points that could be converted into cash prizes or new free bets.

I am very grateful to my tribe colleagues from UX Marketing and also to the product managers of this project, Rebecca Willie and Manoj Nakerekanti.