projects

projects

Erick Le Menotti|Senior Designer

Farmina Latam

Campinas - Brazil
Sawi Agency
Mar. 2020

Your pet nutrition company

The Italian pet food brand, Farmina Pet Food operates in more than 70 countries and even in the face of the current difficult world scenario with the crisis of the new corona virus, they continue to expand and the Sawi Agency, which for over six years, has been responsible for the brand’s digital marketing in Brazil, it extended its service to its South American neighbours, Chile and Colombia for Social Networks and customer relations.

The challenge for these new countries was to start a digital presence and relationship project from scratch on the social networks Facebook and Instagram and my task alongside the Sawi Agency content team was to bring a consistent visual identity to the brand in these platforms through posts, stories and advertising and promotion campaigns.

Farmina Pet Food has very strict rules with the projection of its image and understands that animals should always be in a healthy, respectable, free and natural condition, avoiding the use of visual appeals that satirize, humanize or disparage animals.

Here is possible to evaluate the result of my work for Farmina Pet Food Chile and Colombia through some post and video models.

farmina

farmina