An E-commerce for customers and resellers

The Gabriel&Co jewelry brand in New York City is one of the largest and most famous in the US with more than 5,000 dealers, a world reference in the area and also among jewelry designers. Between 2017 and 2018 I was responsible for the marketing and communication interface demands of the brand, there have been numerous specific projects for digital platforms, especially to drive sales on the website and relationships with customers and resellers. In general they were changes in structure, menu, conversion pages, customer capture, banners and email marketing.

E-commerce Website

In April 2017 I was invited to participate in a project to redesign the e-commerce website and my responsibility was to develop the wireframe and interface of the brand website for all platforms (desktop, mobile and tablet).