It’s time to play. Let’s Rock!

My story with Hard Rock Bet involves Product Design and Marketing. In Product Design, I kicked off the development of the brand’s international online platform (B2C) by adapting all Branding and design system prerequisites to the technology provider’s back end structure.

The result was incredible.

Producing any promotional material for a brand like Hard Rock is always a huge responsibility and also an immense satisfaction and although Hard Rock Bet is not a very creative brand in terms of offers, the promotional material has an incredible image library and a very complete and well produced visual identity guide. The brand also has a very well structured betting and online casino app with the same level of quality and care as everything that bears the Hard Rock name.

Casino promotion with different personalised assets

Sports promotion with different personalised assets

About Hard Rock Bet

With a massive global presence, Hard Rock International is one of the world’s most globally recognized brands. Hard Rock is also known for its collectible fashion and music-related merchandise, memorable dining experiences, Hard Rock Live performance venues and more.

INDUSTRY LEADERS IN DESIGN
Hard Rock International is an industry leader that caters to the evolving and distinctive needs of today’s modern guests who seek a reprieve from traditional, predictable venues and who connect with the authentic and powerful Hard Rock vibe in Hotels and Casino experience.