When the game moves to the rhythm of the music!

When creating the visual identity for the famous scratch card game for Hard Rock Bet Mexico, the inspiration came from the rhythm of the dance floor.

The brand demanded it. All the material produced for the Hard Rock casino has a close relationship with music, so this link in the graphic concept alone wouldn’t be a great novelty in creative terms. To innovate and convince the client, it was necessary to go further.

From the stage to the dance floor

The idea of placing the user as the protagonist is a basic premise for any designer, and aligning this objective with the brand’s interests was my ultimate goal. From there, I had a concept, a brief, and the idea of incorporating DJ and electronic music instruments into the brand’s graphic elements, in addition to the guitars and amplifiers already characteristic of Hard Rock Bet, was something new and closer to the objective of prioritizing the user, since the world of electronic music has a more interactive characteristic, unlike the world of shows and bands, which have always been more contemplative.

Original Creation with the help of AI

To get all the elements I needed within a very tight deadline, I turned to artificial intelligence. Not as a creator, but as a support tool. After a series of prompt improvements and some difficulties in standardizing the visual appearance of the elements I needed, I achieved a very satisfactory result.

A little more about Hard Rock Bet Mexico

In addition to the Scratch Card, I developed many digital marketing actions for the brand in Mexico, and another good example is in the landing page template below, following the same characteristics of the brand but with a focus and language adapted to the audience of that country.