Design a brand of handcrafted candy for Chef Savana Poli. Since the creation of the name until today this is a work that I assume authorship from end to end. The Chef had her recipes for handmade candies and wanted a projection that was not just a chef, but a rich concept, balanced and well defined, consistent with her personal convictions. In this project, I assume complete authorship of all stages. The photographer was Fabiano Cardozo and the video maker, Caio Zerbini.

Brand studies and result

Of all the ideas with which the customer was most satisfied, it was something organic like a handwritten signature that could be made with a tube of cream on a cake. He also needed to express happiness and simple pleasures. These ideas followed the whole creative process and from there, the slogan was: “sweet made with the hand, sweet made with flavor, sweet as life.”

In Portuguese, the word “feito” is used for something that is “made” and “as”.

Photos and Production

Besides the creation of the brand, I was also responsible for the direction of art in the production of images and videos participating in the whole process, from the purchase of the utensils accompanied by the Chef, to the photo essay and layout of the dishes.

Social media

In social media I also do all art direction and copywriting. I create the guidelines, editorials, texts, argumentation and relationship rules with the public.