Your well-being is our “X da questão”

Spax Hair & Nails is a new brand of vitamin supplement for hair and nails and was born with the clear responsibility and determination: providing well-being, health and quality of life to women.

With the launch and marketing actions focused entirely on digital, through advertising and partnership with influencers, I was approached by the CEO, Filipe Carpes, to develop the entire structure, planning and design of the new website, which will also be an e-commerce and support platform for the promotion and sales of its influencers.

The entire visual proposal is directed to the four pillars of the product, which are Biotin and Cysteine, Complex B, Vitamins A, C, D, E and Zinc, Chromium and Selenium, where, in addition to reinforcing the characteristics of its formula, it would also be necessary reinforce the brand’s presence and identity, through dialogue and aesthetics consistent with its target audience.